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Transform your forecasting to drive demand and supply efficiencies with AI

SCMR (Supply Chain Management Review)

Download this new white paper for a deep dive into the role of demand forecasting and artificial intelligence (AI) to gain a better understanding of the problems associated with each aspect of the supply chain journey and — crucially — the ways teams can leverage AI to overcome them.

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Transform Your Supply Chain to Meet Consumer Demand

SCMR (Supply Chain Management Review)

Supply Chain White Paper, Manufacturers in 2023 need to adapt to uncertainty and resource limitations by implementing Unified Logistics, which optimizes manufacturing logistics networks, increases collaboration, and provides inbound and outbound visibility and control, ultimately giving them a competitive advantage in winning customers.

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Demand Sensing Round-Up (Blog Posts, White Papers, and Webinars!)

The Network Effect

Demand sensing has been a hot topic in the SCM community in 2015, and we’ve covered many aspects. Why Demand Sensing is Value-Based Performance Management. How to Interpret Demand Sensing Data . How to Interpret Demand Sensing Data . Can Demand Sensing Really Work in Today’s Confusing IT Landscape?

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Demand Generation vs. Demand Capture: Goals, KPIs, Tactics

The Thomas Blog

Demand generation and demand capture are distinct but equally valuable approaches to marketing. Demand generation is geared towards building awareness and interest among a broad audience. KPIs for demand generation range across metrics like: website traffic, social media engagement, email sign-ups, and brand reach.

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Rethinking Direct Materials Sourcing: The Tools You Need To Manage Costs, Risks and Sustainability

The environment is marked by heightened demand and expectations, compounded by challenges such as rising input prices, supply chain disruptions and geopolitical tensions. While some embrace cutting-edge tools like AI and blockchain for global trade functions, others lag in technology adoption.

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Decades later we are still talking about ERP failures – WHY!?

Procurement Insights

Here is a link to a white paper I wrote for the CATA Alliance in 2008 – [link] The list of organizations in the public and private sectors that struggled with their ERP initiatives in the early 2000s reads like a Who’s Who of the business world.

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Demand Generation vs. Lead Generation: Key Differences and Similarities

The Thomas Blog

The distinction between demand generation vs. lead generation is important but not always obvious. Demand generation matches people with the right product or service. Demand generation. Demand generation raises brand awareness and people’s interest in your brand. What Is Demand Generation?

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