Outside-in planning: a big elephant that needs a bite-size approach
Supply Chain Trend
APRIL 25, 2024
“ There is only one way to eat an elephant: a bite at a time.” Desmond Tutu Outside-in thinking in theory Outside-in thinking makes sense. It has been suggested to include a market, customer, and competitor view in a strategy definition for more than 50 years. It is not new in strategy. It is not new in supply chain management either. Lee’s uncertainty framework (2002) shows how segment your supply chain in demand streams and how to define your supply chain response to that.
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