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Event Lead Generation: Definition, How To Generate, and Technology Used

The Thomas Blog

Event lead generation is the process of attracting and converting event attendees into prospects with a potential interest in a company's products or services. The potential of event lead generation to produce a lead pipeline of prospects that can be developed and turned into sales makes it significant.

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Lead Generation: Definition, Strategies, KPIs

The Thomas Blog

Lead generation. Image Credit: Shutterstock.com/Funtap Finding and nurturing new consumers or clients is a key component of lead generation. The whole goal is to guide mere prospects toward your products or services and make them more likely to buy. What Is Lead Generation?

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Marketing Qualified Leads (MQLs): Definition, Qualification Criteria

The Thomas Blog

A Marketing Qualified Lead (MQL) is a lead that has been evaluated by the marketing team as having a higher likelihood of transitioning into a customer compared to other leads. This article will take a look at MQLs, the qualification requirements, metrics, and how they differ from SQLs and general leads.

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Product Qualified Leads (PQLs): Definition, Calculation, and Benefits

The Thomas Blog

Product Qualified Leads (PQLs) differ from conventional lead-generation strategies by prioritizing user engagement with the product as a primary indicator of sales-readiness. What Is a Product Qualified Lead (PQL)?

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Sales Qualified Lead (SQL): Definition, How to Qualify, and Importance

The Thomas Blog

Most organizations have a standard process for transferring a lead from the marketing team to the sales team. This typically occurs when a lead transitions from being a marketing qualified lead (MQL) to a sales qualified lead (SQL). What Is a Sales Qualified Lead (SQL)?

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B2B Lead Generation Marketing: Definition, Strategies, and Benefits

The Thomas Blog

B2B lead generation. Image Credit: Shutterstock.com/Wright Studio There’s an important distinction between sales qualified leads (SQLs) and marketing qualified leads (MQLs) when it comes to B2B lead generation. What Is B2B Lead Generation?

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Lead Prospecting: Meaning, Strategies, and Benefits

The Thomas Blog

Lead prospecting refers to the process of identifying and qualifying potential customers or clients who are likely to be interested in a product or service. The goal of lead prospecting is to generate a list of potential customers who can be targeted for marketing and sales efforts. Lead prospecting.