The Thomas Blog

JANUARY 16, 2024

Lead generation. Image Credit: Shutterstock.com/Photon photo Lead generation is a crucial part of any successful marketing strategy. These potential clients are called “leads,” and your task is to nurture them until they become paying customers.

Strategy 52

Strategy Real-time Visibility Quality Quantity 52

The Thomas Blog

FEBRUARY 13, 2024

There is a wide seam of advisories and information pieces that guide marketing and sales teams in planning, executing, tuning, and reviewing lead-generation efforts and expenditures. This article will explore eight KPIs that can be applied to deliver optimization of lead-generation assessment.

Management 52

Management Budget Strategy Quality 52

The Thomas Blog

JANUARY 26, 2024

In the field of digital marketing, demand generation, and growth marketing are two distinct but related tactics. Demand generation, on the other hand, seeks to generate leads for the sales funnel by raising awareness and interest in your offerings. What Is Demand Generation?

Demand 52

Demand Buyers Strategy Sustainability 52

IBM Supply Chain Blog

MARCH 27, 2024

In particular, women are leading the way every day toward a new era of unprecedented global innovation in the field of generative AI. Many have been doing this by leading the charge on responsible AI innovation, centered on ethics and transparency, throughout their entire careers.

Ethics 97

Ethics Innovation Leadership Import 97

IBM Supply Chain Blog

FEBRUARY 13, 2024

Generative AI ( artificial intelligence ) promises a similar leap in productivity and the emergence of new modes of working and creating. Generative AI represents a significant advancement in deep learning and AI development, with some suggesting it’s a move towards developing “ strong AI.”

Data 124

Data Ethics Quality Project management 124

Supply Chain Game Changer

OCTOBER 12, 2022

You, as an entrepreneur, can tap into this market by starting a cybersecurity service company and growing it through lead generation tips. Unfortunately, most business owners don’t have the right skills to manage their cybersecurity strategy. However, you still have a chance to do so by generating enough leads.

Supply Chain Optimization 87

Supply Chain Optimization supply chain software solutions Supply Chain Efficiency Strategy 87

The Thomas Blog

JANUARY 16, 2024

Local lead generation describes methods and processes for attracting and/or retaining the attention of potential customers/clients who are geographically co-located with the business. It's a marketing strategy used to drive particularly proximal local traffic or inquiries from individuals or businesses within a short distance.

Strategy 52

Strategy Networking Quality Buyers 52

IBM Supply Chain Blog

SEPTEMBER 6, 2023

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Data 121

Data Strategy Ethics Quality 121

Procurement Heads

MARCH 15, 2023

I have had the opportunity to lead the commercial function of £12bn+ organisations, establishing green field functions, and leading high-impact, cross-sector social value programmes. Our operations have an impact on the environment from the resources we consume to the waste that we generate.

Agile and Lean Supply Chain 246

Agile and Lean Supply Chain Sustainability Contract Leadership 246

The Thomas Blog

JANUARY 5, 2024

Lead prospecting refers to the process of identifying and qualifying potential customers or clients who are likely to be interested in a product or service. The goal of lead prospecting is to generate a list of potential customers who can be targeted for marketing and sales efforts. Lead prospecting.

Strategy 52

Strategy Buyers Real-time Visibility Data 52

ivalua

JANUARY 18, 2022

Redwood City, CA January 18, 2021 – Ivalua, a leading provider of global Spend Management Cloud solutions , and Optis Consulting , a trusted implementation partner, today announced that Parkland Corporation has deployed Ivalua’s Source-to-Pay suite. We are excited to celebrate our deployment of another leading brand in Canada.

Procurement solutions 130

Procurement solutions Sourcing Procurement Spend management 130

Procurement Tactics

APRIL 11, 2023

Sustainability, at its core, is about meeting our present needs without compromising the ability of future generations to meet their own needs. Thus, it aims to prevent the depletion of finite resources so that they will remain available for the next generations to come. However, it is also logical that these resources are finite.

Sustainability 204

Sustainability Procurement Negotiation Procurement strategies 204

Procurement Tactics

MAY 12, 2023

Since the time of the Industrial Revolution, Scotland became one of the industrial powerhouses of Europe, leading in the manufacturing sector. Thus, this provided thousands of jobs and generated significant revenues for the Scottish economy culminating in the growth and investment of other sectors.

Export 192

Export Import Sustainability Negotiation 192

The Thomas Blog

JANUARY 16, 2024

In the ever-growing and competitive landscape of small businesses, lead generation is vital to your sustainable growth. Effective lead generation enables small businesses to expand their reach and build robust, loyal customer bases. This strategy provides precise targeting towards your niche and yields maximum results.

Real-time Visibility 52

Real-time Visibility Buyers Strategy Networking 52

Procurement Heads

FEBRUARY 8, 2023

It’s a question I’ve been asking candidates for my recently retained Category Lead – Energy role at Alliance Healthcare. Another key strategy is energy storage, which is becoming an increasingly important way for companies to balance supply and demand, with examples including; batteries, thermal and hydrogen storage.

Real-time Visibility 130

Real-time Visibility Price Negotiation Sourcing 130

IBM Supply Chain Blog

NOVEMBER 24, 2023

Application modernization starts with assessment of current legacy applications, data and infrastructure and applying the right modernization strategy (rehost, re-platform, refactor or rebuild) to achieve the desired result. Let us explore the Generative AI possibilities across these lifecycle areas.

Real-time Visibility 98

Real-time Visibility Data Cost of ownership Strategy 98

The Thomas Blog

MARCH 21, 2024

Lead scoring is a strategy used to rank prospects according to their potential to become customers. It involves assigning numerical scores to each lead based on various attributes, including: demographic information, engagement with the brand's digital presence, and other behaviors indicative of their interest.

Data 98

Data Purchasing Strategy Quality 98

Procurement Templates

APRIL 15, 2024

Mitigation Strategies: Develop and implement risk mitigation strategies to minimize exposure and ensure business continuity. Stage 7: Cost Reduction Days 61-70 Cost Analysis: Analyze spending patterns and identify opportunities for cost savings and value generation.

Procurement team 130

Procurement team Contract management Innovation Suppliers 130

IBM Supply Chain Blog

APRIL 8, 2024

A study by the IBM® Institute for Business Value revealed that up to three-quarters of CEOs believe that competitive advantage will depend on who has the most advanced generative AI. CHROs today are perfectly positioned to take the lead on both people skills and AI skills, ushering the workforce into the future.

Strategy 69

Strategy Project management Leadership Business strategy 69

IBM Supply Chain Blog

NOVEMBER 20, 2023

In 2023, organizations have faced an unprecedented level of pressure to digitally transform with the rise of generative AI as well as imperatives such as sustainability, labor productivity and security. With the rise of generative AI comes an influx of data.

Sustainability 91

Sustainability Data Strategy Risk 91

Spend Matters

MARCH 18, 2024

Day one — which Spend Matters did not attend as it was for customers and partners only — consisted of solution-focused sessions covering various topics: AI and generative AI, risk management, external workforce management, etc. Main stage and breakout sessions delved into strategies related to digitalization, sustainability, risk and more.

Procurement 90

Procurement Raw materials Sustainability Risk 90

Procurement Tactics

APRIL 27, 2023

New strategies, initiatives, risks, improvements, and opportunities are what drive changes in a business. Proactively removing obstacles and gaining support allows for smoother implementation, which can lead to more successful outcomes than other models. Developing a vision and strategy Create a vision to guide change efforts.

Sustainability 213

Sustainability Procurement Negotiation Strategy 213

The Thomas Blog

JULY 26, 2022

But even with the high demand and longevity in the industry, there are still challenges with running a business — whether it's maintaining relationships, building new ones, or generally trying to build a company that's going to last. Continental Steel's Contact Us page is built for lead generation.

Strategy 128

Strategy Buyers Raw materials Import 128

Procurement Software

MARCH 19, 2024

When you hear the words Generative AI in Procurement, your reaction is probably one of two things: Either you get excited, thinking of all the benefits and time-saving hacks it could offer. We therefore must try to understand what potential impact generative AI could have on procurement organisations.

Procurement 52

Procurement Category management supply chain software solutions Data 52

World of Procurement blog

APRIL 23, 2024

Introduction In an age where digital transformation decides who leads and who lags, Artificial Intelligence (AI) stands as the vanguard in redefining procurement. Generative AI in Procurement Generative AI, a subset of AI focused on creating content and solutions, is swiftly carving its niche in procurement.

Supply chain management 52

Supply chain management Supply chain management Supply Chain Efficiency Supply Chain Optimization 52

World of Procurement blog

APRIL 23, 2024

Introduction In an age where digital transformation decides who leads and who lags, Artificial Intelligence (AI) stands as the vanguard in redefining procurement. Generative AI in Procurement Generative AI, a subset of AI focused on creating content and solutions, is swiftly carving its niche in procurement.

Supply chain management 52

Supply chain management Supply chain management Supply Chain Efficiency Supply Chain Optimization 52

IBM Supply Chain Blog

APRIL 12, 2024

The APMO process generates an optimized work schedule for maintenance tasks over a project period and calculates the optimum replacement moment for an existing asset at the end of its lifetime. Failure mode and effect analysis (FMEA) defines maintenance strategies and associated spare holding strategies.

Budget 90

Budget Risk Risk management Management 90

Spend Matters

DECEMBER 20, 2023

GenAI will offer procurement a springboard to leap ahead in various strategic domains There’s no discussing procurement tech (or indeed procurement) in 2024 without discussing generative AI. As with all business functions, generative AI will be a game-changer for procurement. Take team structures.

Procurement solutions 102

Procurement solutions Procurement Procurement team Data 102

IBM Supply Chain Blog

APRIL 19, 2024

To proceed to the next level of “Competence”, APM capabilities take the lead. Risk-based asset strategies align maintenance efforts to balance costs and risks. APM and AIP combine in the “Excellence” stage, and predictive generative AI creates intelligent processes.

Management 93

Management Sustainability Risk Innovation 93

IBM Supply Chain Blog

JANUARY 11, 2024

While still in its early stages, generative AI can provide powerful optimization capabilities to manufacturers in the areas that matter most to them: productivity, product quality, efficiency, worker safety and regulatory compliance. With generative AI, there are fewer “misreads” and overall better-quality assessments.

Quality 72

Quality Strategy Management Import 72

IBM Supply Chain Blog

MARCH 4, 2024

We have all been witnessing the transformative power of generative artificial intelligence (AI), with the promise to reshape all aspects of human society and commerce while companies simultaneously grapple with acute business imperatives. This requires a holistic enterprise transformation. times higher ROI.

Innovation 106

Innovation Data Risk Strategy 106

IBM Supply Chain Blog

OCTOBER 25, 2023

Implementing generative AI can seem like a chicken-and-egg conundrum. In a recent IBM Institute for Business Value survey, 64% of CEOs said they needed to modernize apps before they could use generative AI. Organizations that have mastered hybrid cloud are well positioned to implement generative AI across the organization.

Sustainability 89

Sustainability Data Strategy Ethics 89

IBM Supply Chain Blog

MAY 25, 2023

IBM Consulting has established a Center of Excellence for generative AI. In 2023 alone, IBM Consulting has interacted with more than 100 clients and completed dozens of engagements infusing generative AI alongside classical machine learning AI strategies.

Innovation 107

Innovation Ethics Collaboration Data 107

The Thomas Blog

MARCH 26, 2024

Marketing qualified leads and sales qualified leads (MQLs and SQLs, respectively) are important potential customers for your company. By gaining insights into MQLs and SQLs, businesses can optimize their lead generation and conversion strategies and improve sales performance. What Is an MQL? What Is an SQL?

Buyers 52

Buyers Quality Strategy Budget 52

IBM Supply Chain Blog

FEBRUARY 23, 2024

Conversational artificial intelligence (AI) leads the charge in breaking down barriers between businesses and their audiences. Natural language generation (NLG) complements this by enabling AI to generate human-like responses. DL, a subset of ML, excels at understanding context and generating human-like responses.

Ethics 104

Ethics Data Management Inventory 104