Remove topic marketing-spend
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Supplier Motivation, A Key Component of Supplier Management

ivalua

As we have already seen in a former blog , enterprises often fail at maximizing the value of collaborating with smaller companies. They cannot leverage the massive spend volumes that the pharmaceutical giants can. Additionally, if their brand awareness is strong in France, it has limited traction on international markets.

Suppliers 147
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3 Ways Procurement Can Help Grow Revenues (Part 1)

ivalua

CEOs increasingly understand that how they spend and manage their suppliers can support a broad range of objectives. Procurement has remained an afterthought at most organizations when the topic shifts to growing revenue. Procurement is notoriously bad at marketing itself, to its own disservice. Fortunately, that is changing.

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5 Areas Your Business Should Consider Automating!

Supply Chain Game Changer

Your Social Media Marketing Efforts. You’ll probably want to hire a social media marketing manager to handle the daily posts. They probably have other things to do, like tabulating market research and analytics analysis. Your Blogging Efforts. This way, you’ll know that you have fresh blog content up every week.

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How to Save 30-50% of the Cloud Software (SaaS) License Cost

The Good Spending

Recently, we wrote about the information asymmetry in SaaS negotiations : buyers tend to limit their spending on SaaS due to the need for more knowledge of its fair market price. However, this blog isn't meant to hail perpetual licenses - it's all about IT procurement. 100-million-dollar waste.

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7 customer experience trends in 2024

IBM Supply Chain Blog

” Along with punchy marketing, the brand details exactly how they’re providing sustainable products. Adjust messaging to best fit different platforms and adapt marketing strategies to create a seamless omnichannel experience for your customers. We’re #2.”

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How to Create a Digital Marketing Strategy for a Logistics Company!

Supply Chain Game Changer

Content Marketing Strategy – The Decisive Guide! As the technologies develop, the means for promoting logistics services with a digital marketing strategy has also changed. For instance, logistics marketing heavily relies on digital channels of communication. What is logistics marketing?

Logistics 116
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Getting ready for artificial general intelligence with examples

IBM Supply Chain Blog

The exact nature of general intelligence in AGI remains a topic of debate among AI researchers. According to Andreessen Horowitz (link resides outside IBM.com ) , in 2023, the average spend on foundation model application programming interfaces (APIs), self-hosting and fine-tuning models across surveyed companies reached USD 7 million.

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