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Growth Marketing vs. Demand Generation: Goals, Tactics, Funnel, and Software

The Thomas Blog

In the field of digital marketing, demand generation, and growth marketing are two distinct but related tactics. Growth marketing is meant to help you acquire and retain users or customers. Demand generation places more emphasis on increasing brand awareness and engagement than growth marketing, which aims for quick expansion.

Demand 52
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MQLs vs. SQLs: Definitions and Key Differences

The Thomas Blog

Marketing qualified leads and sales qualified leads (MQLs and SQLs, respectively) are important potential customers for your company. MQLs are those who have shown interest in your offerings through various marketing efforts, while SQLs are those deemed ready for direct sales engagement based on specific criteria. What Is an MQL?

Buyers 52
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Demand Generation vs. Demand Capture: Goals, KPIs, Tactics

The Thomas Blog

Demand generation and demand capture are distinct but equally valuable approaches to marketing. Each has its methodologies, goals, and key performance indicators (KPIs) and requires different tactical approaches. Demand-generation activities are carried out through a diverse range of marketing tactics. What Is Demand Generation?

Demand 52
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How to build a successful product development strategy

IBM Supply Chain Blog

A finely tuned product development strategy is a holistic, cross-collaborative endeavor with the capacity to help any organization weather unforeseen events or market changes. Why is a strong product development strategy important? Consumers have access to more information than ever to compare products and brands.

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Inbound vs. Outbound Leads: Definitions, Examples, and Key Differences

The Thomas Blog

Knowing the differences between inbound and outbound lead generation is essential, regardless of whether your goal is to get quick leads through direct communication or to establish trust through instructional content. Outbound leads are generated through a marketing approach that involves proactive outreach to potential customers.

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Sales Qualified Lead (SQL): Definition, How to Qualify, and Importance

The Thomas Blog

Most organizations have a standard process for transferring a lead from the marketing team to the sales team. This typically occurs when a lead transitions from being a marketing qualified lead (MQL) to a sales qualified lead (SQL). It’s an indication that the marketers deemed the lead ready for the next stage in the sales process.

Import 52
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Eric Espinasse interview: ‘The more we depend on a supplier, the closer we need to be to them’

Procurement Leaders

Swiss biopharmaceutical company Ferring is a leader in reproductive and maternal health, with manufacturing facilities in Europe, the Americas, China and India. The other core challenge we face is the time we have to spend on relationship management vs contract optimisation. Why are they so important?

Suppliers 147