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What Is Industrial Marketing? (With Examples)

The Thomas Blog

Today, marketing without a business plan in place is nearly impossible if you want to drive results—and it's even more true in the manufacturing sector. You need to align your strategy of bringing in new clients with how you're planning to expand into new markets, work at capacity, and expand your company.

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2023 Ivalua NOW Nashville: Recap + Photos!

ivalua

Thank you to our guest speakers, Solution Consultants, and the Product Marketing team! The key to a successful idea lies in the momentum that fuels it; these ideas require the perfect balance of patience and proactivity. We can’t recreate Ivalua NOW 2023 Nashville–but we’ll always have the memories!

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5 B2B Marketing Tactics to Edge Out the Competition!

Supply Chain Game Changer

Content Marketing Strategy – The Decisive Guide! B2B marketing tactics article and permission to publish here provided by Fred Nigel. In today’s competitive business world, every business enterprise is working hard to outshine other firms in the market. What Is B2B Marketing? Email Address.

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Types Of Email Marketing: 10 Emails You Should Be Sending

The Thomas Blog

Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell — and smart marketers are always looking for new ways they can build relationships and grow revenue. Most Common Email Marketing Types. Welcome Emails.

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Procurement Strategy Case Studies — 5 Insightful Examples

Procurement Tactics

The exchange of ideas, needs, solutions, standard practices, and legal limitations has become a valuable component to co-create an innovative solution. . Furthermore, an extensive market engagement was conducted to ensure the requirements were ambitious and also achievable. What Can We Learn From It?

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Growth Marketing vs. Demand Generation: Goals, Tactics, Funnel, and Software

The Thomas Blog

In the field of digital marketing, demand generation, and growth marketing are two distinct but related tactics. Growth marketing is meant to help you acquire and retain users or customers. Demand generation places more emphasis on increasing brand awareness and engagement than growth marketing, which aims for quick expansion.

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Q4 2023 Insider roundup: A deep dive into procurement tech market movements; updated coverage of 15 vendors

Spend Matters

Throughout the year our analyst team provides vendor-specific profiles and tech solution analyses as part of Spend Matters Insider content. In this roundup of Q4, we review the Vendor Analyses and other Insider content that the team produced in the previous quarter. We then look ahead to what members can expect in the coming months.

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