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Procurement on the Thames: Ivalua’s London Summer Symposium

ivalua

Sustainability and responsible sourcing were also central topics at the symposium. Upcoming Ivalua Events Eloise Barnum Content Marketing Manager, Product Marketing Eloise Barnum leads the Global Content initiatives for the EMEA and AMER Product Marketing team at Ivalua.

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Types Of Email Marketing: 10 Emails You Should Be Sending

The Thomas Blog

Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell — and smart marketers are always looking for new ways they can build relationships and grow revenue. What about email digests?

Buyers 134
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Ivalua NOW EMEA 2024: Procurement [RE]Imagined

Spend Matters

Day one — which Spend Matters did not attend as it was for customers and partners only — consisted of solution-focused sessions covering various topics: AI and generative AI, risk management, external workforce management, etc. Enhanced communications to generate content for mass email communication to suppliers. 1,500 last year).

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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Supply Chain Blog

Early on, ecommerce marketing strategies touted the novelty of tax-free, online-only retailing that incentivized consumers to select an online channel both for convenience and better pricing options. But in a channel-less world, data should be used to inform more than FAQ pages, content marketing tactics and email campaigns.

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What Is Industrial Marketing? (With Examples)

The Thomas Blog

Today, marketing without a business plan in place is nearly impossible if you want to drive results—and it's even more true in the manufacturing sector. You need to align your strategy of bringing in new clients with how you're planning to expand into new markets, work at capacity, and expand your company. Content Marketing And Videos.

Buyers 143
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Data is essential: Building an effective generative AI marketing strategy

IBM Supply Chain Blog

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

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How to Create a Digital Marketing Strategy for a Logistics Company!

Supply Chain Game Changer

Email Address. Content Marketing Strategy – The Decisive Guide! As the technologies develop, the means for promoting logistics services with a digital marketing strategy has also changed. For instance, logistics marketing heavily relies on digital channels of communication. What is logistics marketing?

Logistics 116