Procurement Tactics

JUNE 28, 2023

What are Commodities? What are Commodities? To better understand what Commodity Trading is, we must first know the subject of the trading: the Commodities. Construction, manufacturing, and infrastructure development wise, industrial metals are vital. What is Commodity Trading?

Raw materials 178

Raw materials Supply Chain Efficiency Price Market analysis 178

IBM Supply Chain Blog

APRIL 15, 2024

The manufacturing industry is in an unenviable position. Manufacturers are being called to reduce their carbon footprint, adopt circular economy practices and become more eco-friendly in general. And manufacturers face pressure to constantly innovate while ensuring stability and safety.

Real-time Visibility 103

Real-time Visibility Supply Chain Efficiency Agile and Lean Supply Chain Data 103

Procurement Tactics

DECEMBER 26, 2022

InDemand aims to help promote innovation by combining what the clients need (health professionals of the Murician Health Service), and the development of the solutions in the process of co-creation (a collaboration of health professionals together with tech companies). . What Can We Learn From It? Download Whitepaper →. .

Procurement strategies 267

Procurement strategies Strategy Procurement Bidding 267

Supply Chain Game Changer

MAY 11, 2022

How to Create a Digital Marketing Strategy for a Logistics Company! Most manufacturers still rely on traditional methods to promote their business. Word-of-mouth referrals, networking events, and trade shows are still preferred by those in the manufacturing industry for a good reason they still work. What Is Digital Marketing?

Buyers 96

Buyers Strategy Competitive analysis Supply chain 96

The Thomas Blog

JULY 12, 2022

Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell — and smart marketers are always looking for new ways they can build relationships and grow revenue. What about email digests? Welcome Emails.

Buyers 134

Buyers Purchasing Strategy Import 134

The Thomas Blog

MARCH 21, 2024

This system helps sales and marketing teams prioritize leads, tailor their outreach strategies, and ultimately, improve conversion rates. What Is Lead Scoring? Lead scoring is a strategy used by sales and marketing teams to prioritize sales prospects according to the potential value they offer to the organization.

Data 98

Data Purchasing Strategy Quality 98

The Thomas Blog

APRIL 3, 2024

Inbound focuses on attracting prospects through valuable content, while outbound employs interruptive tactics to reach them. Knowing the differences between inbound and outbound lead generation is essential, regardless of whether your goal is to get quick leads through direct communication or to establish trust through instructional content.

Strategy 52

Strategy Buyers Quality Purchasing 52

The Thomas Blog

JANUARY 5, 2024

The goal of lead prospecting is to generate a list of potential customers who can be targeted for marketing and sales efforts. Image Credit: Shutterstock.com/Ivelin Radkov What Is a Prospect? This step leverages data from existing customers, competitor analysis, market research, and your sales team's feedback. Lead prospecting.

Strategy 52

Strategy Buyers Real-time Visibility Data 52

The Thomas Blog

APRIL 30, 2024

Most organizations have a standard process for transferring a lead from the marketing team to the sales team. This typically occurs when a lead transitions from being a marketing qualified lead (MQL) to a sales qualified lead (SQL). What Is a Sales Qualified Lead (SQL)? What Is a Sales Qualified Lead (SQL)?

Import 52

Import Budget Purchasing Buyers 52

The Thomas Blog

JANUARY 16, 2024

The top three strategies for effective small business lead generation include content marketing, social media marketing, and networking and partnerships. The top three strategies for effective small business lead generation include content marketing, social media marketing, and networking and partnerships.

Real-time Visibility 52

Real-time Visibility Buyers Strategy Networking 52

Supply Chain Game Changer

NOVEMBER 18, 2021

Content Marketing Strategy – The Decisive Guide! B2B marketing tactics article and permission to publish here provided by Fred Nigel. In today’s competitive business world, every business enterprise is working hard to outshine other firms in the market. What Is B2B Marketing? Email Address.

Supply Chain Optimization 95

Supply Chain Optimization Influencing Raw materials Strategy 95

The Thomas Blog

SEPTEMBER 6, 2022

The Food and Beverage Services Global Market Report expects the global market to grow from $3.2 But other manufacturers are not so quick to produce innovative products, flavors, or packaging. Then there’s the cannabis market, which has extended beyond recreational use into the F&B industry in response to consumer demand.

Consumer demands 105

Consumer demands Supply Chain Efficiency Buyers Demand 105

The Thomas Blog

JANUARY 26, 2024

In the field of digital marketing, demand generation, and growth marketing are two distinct but related tactics. Growth marketing is meant to help you acquire and retain users or customers. Demand generation places more emphasis on increasing brand awareness and engagement than growth marketing, which aims for quick expansion.

Demand 52

Demand Buyers Strategy Sustainability 52

The Thomas Blog

MARCH 26, 2024

Marketing qualified leads and sales qualified leads (MQLs and SQLs, respectively) are important potential customers for your company. MQLs are those who have shown interest in your offerings through various marketing efforts, while SQLs are those deemed ready for direct sales engagement based on specific criteria. What Is an MQL?

Buyers 52

Buyers Quality Strategy Budget 52

SCMDOJO

AUGUST 21, 2023

As TikTok and influencers gain prominence, they’re reshaping consumer behavior and marketing. In contemporary marketing, influencers act as brand advocates, showcasing products and services through creative, relatable content. Discover the Top 10 TikTokers reshaping how you view supply chains.

Supply Chain Optimization 97

Supply Chain Optimization Supply Chain Efficiency Agile and Lean Supply Chain supply chain software solutions 97

The Thomas Blog

APRIL 12, 2024

What Is Sales Lead Generation? This includes: digital marketing, advertising, networking, and outbound prospecting. Email Marketing Campaigns Email campaigns involve optimized messaging that closely aligns with the needs of subscribers or contacts on an email list.

Strategy 52

Strategy Real-time Visibility Networking Buyers 52

IBM Supply Chain Blog

FEBRUARY 14, 2024

When thinking of artificial intelligence (AI) use cases, the question might be asked: What won’t AI be able to do? The easy answer is mostly manual labor, although the day might come when much of what is now manual labor will be accomplished by robotic devices controlled by AI. We’re all amazed by what AI can do.

Real-time Visibility 88

Real-time Visibility Data Supply Chain Efficiency Supply Chain Optimization 88

Spend Matters

JANUARY 5, 2024

Throughout the year our analyst team provides vendor-specific profiles and tech solution analyses as part of Spend Matters Insider content. In this roundup of Q4, we review the Vendor Analyses and other Insider content that the team produced in the previous quarter. We then look ahead to what members can expect in the coming months.

e2e 78

e2e Procurement supply chain software solutions Contract 78

The Thomas Blog

JUNE 22, 2022

After you’ve worked to build your online presence, increase your brand, and drive traffic to your website, the next step to growing your manufacturing business is converting that traffic into leads. But even the best marketing strategy in the world can’t guarantee 100% conversion. Step #1: Determine What Makes A MQL A SQL.

Buyers 52

Buyers Strategy Import Quality 52

SCMDOJO

JULY 7, 2023

is an American electric vehicle manufacturer and automotive technology company which has emerged as a prominent player in the highly competitive automotive industry. With its manufacturing operations situated in Normal, Illinois, Rivian’s presence has had a profound impact on the local economy.

Supply Chain Efficiency 99

Supply Chain Efficiency Supply Chain Optimization supply chain budgeting Agile and Lean Supply Chain 99

Let's Talk Supply Chain

JANUARY 18, 2024

At the end of the year, 616K skilled manufacturing jobs were still unfilled. To keep delivering new solutions and evolving with changing market demands, organizations need to invest in more women in supply chain. This trend is expected to continue as more female professionals return to the post-Covid workplace.

Logistics 105

Logistics Agile and Lean Supply Chain supply chain budgeting Supply chain 105

The Thomas Blog

JANUARY 5, 2024

Image Credit: Shutterstock.com/Olivier Le Moal Your efforts can encompass content marketing, email marketing, and social media marketing among other tactics. The benefits of B2B lead generation strategies are diverse but they all aim for meaningful and productive engagement with the market. Lead generation.

Strategy 52

Strategy Real-time Visibility Buyers Quality 52

Finale Inventory

SEPTEMBER 22, 2022

However, more manufacturers are turning to a more direct customer journey. Direct-to-consumer (D2C) selling allows manufacturers to forego distributors and gain several benefits, like a deeper relationship with consumers. What Is Direct-to-Consumer Selling?

Strategy 52

Strategy Inventory Influencing Agile and Lean Supply Chain 52

Finale Inventory

SEPTEMBER 22, 2022

However, more manufacturers are turning to a more direct customer journey. Direct-to-consumer (D2C) selling allows manufacturers to forego distributors and gain several benefits, like a deeper relationship with consumers. What Is Direct-to-Consumer Selling?

Strategy 52

Strategy Inventory Influencing Agile and Lean Supply Chain 52

Strategic Sourceror

SEPTEMBER 16, 2022

From cereal staples like Cheerios to snack treats like Ho-Hos and Ding Dongs, pantry staples are beloved by grocery buyers because they know what they're getting with each bowl or individually wrapped snack cake. " While snack cakes are primarily known for their sugar content, they contain dozens of ingredients beyond sugar.

Export 104

Export Buyers Strategic sourcing Strategic sourcing 104

The Thomas Blog

JUNE 22, 2022

While your specific business goals might be different than your competitors or the thousands of other manufactures out there, everyone wants to bring on new customers. Here are a few things to keep in mind if you're a manufacturer looking for more customers: Optimize Your Website To Convert New Customers. What markets do you serve?

Buyers 64

Buyers Real-time Visibility supply chain budgeting Supply Chain Efficiency 64

Let's Talk Supply Chain

MARCH 21, 2024

To face the latest wave of market challenges and logistics obstacles, more organizations are investing in diversifying their workforces and letting women take the lead. Q2 is just around the corner. The supply chain isn’t getting any less complicated. But thankfully, now we have more women in logistics to help solve the latest issues.

supply chain budgeting 98

supply chain budgeting Supply chain Supply Logistics 98

The Thomas Blog

JUNE 14, 2022

With more and more people accessing business and product information online, it’s no longer adequate to rely solely on broadcast commercials, newspaper ads, or cold calling for effective B2B marketing. Manufacturer Advertising That Gets Clicks. Emails are one of the best ways to advertise your manufacturing business.

Buyers 52

Buyers Sourcing Suppliers Purchasing 52

SCMDOJO

APRIL 15, 2024

Get ready to dive into the $574 billion machine and see what Amazon has planned for the future of delivery! Content creation: Amazon Studios – Produces original films and series available for streaming on Amazon Prime Video. Grocery Delivery: Amazon Fresh – Allows customers to order groceries online for delivery or pickup.

Logistics 79

Logistics Supply Chain Efficiency Supply Chain Optimization Inventory 79

The Thomas Blog

JUNE 28, 2022

Most of us are already bombarded with sales notifications, internal back-and-forths, and did-I-really-sign-up-for-this marketing emails in our inboxes. Top Email Newsletters For Manufacturing. With a focus on logistics, each month this publication sends the latest in transportation, shipping, and global market news.

Buyers 52

Buyers Supply Chain Efficiency Logistics Supply chain 52

The Thomas Blog

JANUARY 16, 2024

It's a live process of continuous improvement that requires monitoring and adjustment to meet changing market conditions. This article will discuss how to qualify inbound leads, what they are, and the lead qualification methods you can use. What Is an Inbound Lead? What Is the Lead Qualification Process? Qualified leads.

Budget 52

Budget Influencing Purchasing Quality 52

The Thomas Blog

FEBRUARY 13, 2024

There is a wide seam of advisories and information pieces that guide marketing and sales teams in planning, executing, tuning, and reviewing lead-generation efforts and expenditures. A higher number of recorded sessions points to an active and dynamic marketing strategy.

Management 52

Management Budget Strategy Quality 52

Let's Talk Supply Chain

DECEMBER 28, 2023

At Let’s Talk Supply Chain, we’re honored to highlight women in supply chain-shattering glass ceilings across global logistics, transportation, and manufacturing industries. And while frontline representation by women remains stagnant at 31%, the overall percentage of women in supply chain made a 5% increase.

supply chain budgeting 105

supply chain budgeting Supply chain Supply Leadership 105

SCMDOJO

APRIL 4, 2023

Key Takeaways What is Supply Chain Analytics? What is the Difference Between Supply Chain Analytics and Supply Chain Management? Purpose of Supply Chain Analytics What are some examples of Supply Chain Analytics? What is the Difference Between Supply Chain Analytics and Supply Chain Management?

Supply Chain Analytics 110

Supply Chain Analytics Supply Chain Optimization supply chain budgeting Supply Chain Efficiency 110

SCMDOJO

JUNE 21, 2023

The Supply Chain as a Service (SCaaS) market has experienced significant growth in recent years, with even greater potential ahead. SCaaS will guide companies to achieve strategic value by improving Manufacturing as a Service, Fulfillment as a Service, and Warehousing as a Service. Let’s delve into this emerging concept.

Supply Chain Optimization 89

Supply Chain Optimization Supply Chain Efficiency supply chain budgeting supply chain software solutions 89

The Thomas Blog

JUNE 15, 2022

Chances are you’re already using LinkedIn to keep an up-to-date roster of contacts, check out what connections are up to, scout out potential hires, and send messages. Use this as an opportunity to present an active, pithy description of what you can offer to your prospects. What would they want to know about your experience?

Networking 59

Networking Budget Import 59

Spend Matters

SEPTEMBER 5, 2023

This content does not express the views or opinions of Spend Matters. A recent study from CreditSafe showed an eye-popping 95% of North American manufacturers plan to push for cost reductions with their suppliers in the next 6 to 12 months. Once again, all eyes are on procurement. How is it possible?

Procurement 93

Procurement Real-time Visibility Chief Procurement Officer Procurement team 93