The Thomas Blog

JUNE 14, 2022

Manufacturer Advertising That Gets Clicks. Emails are one of the best ways to advertise your manufacturing business. Adding your website URL on high-authority business directories like Thomasnet.com contributes to backlink value and boosts your website in search results too. Search Engines Using Pay-Per-Click (PPC) Advertising.

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The Thomas Blog

JANUARY 5, 2024

Use highly targeted keywords in your directory listings so you’ll be more visible to searches. Other useful tools are: multimedia, valuable content, networking, paid advertising, link building, and branding consistency. Modern B2B buyers search for information and solutions online, so you must meet them where they are.

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The Thomas Blog

JULY 12, 2022

What about email digests? These are all valid questions manufacturing marketers find themselves asking when selecting the right format to meets their email marketing goals. What is it that you want your email newsletter to achieve? As you define your goal, think about what metrics you can use to track your progress.

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The Thomas Blog

JANUARY 16, 2024

Listing your business in these directories can put you in front of an audience that is actively searching for products like yours, so it improves the quality of your leads. For example, Thomasnet.com stands out as the premier directory for the industrial manufacturing sector, offering a valuable platform for businesses in this field.

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The Thomas Blog

JANUARY 31, 2024

What Is Demand Generation? Its primary goal is to generate awareness, capture the attention of (new and old) potential customers, and stimulate their interest in what you offer. What Is Demand Capture? Each has its methodologies, goals, and key performance indicators (KPIs) and requires different tactical approaches.

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The Thomas Blog

JANUARY 16, 2024

What Is Local Lead Generation? Backlinks from niche directories can boost search engine rankings considerably, especially when the directory is well-regarded and relevant. Local SEO Local search engine optimization (SEO) is a very commonly applied digital marketing strategy that can dramatically boost online presence.

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The Thomas Blog

FEBRUARY 7, 2024

What Is Lead Generation? This elevated awareness can be delivered through several marketing channels such as: content marketing, social media, search engine optimization (SEO), paid advertising (PPC and more passive modes), and direct email marketing. What Is Lead Prospecting?

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