The Thomas Blog

APRIL 3, 2024

Inbound and outbound lead generation are two distinct approaches to acquiring potential customers. Inbound focuses on attracting prospects through valuable content, while outbound employs interruptive tactics to reach them. What Is an Inbound Lead? What Is an Outbound Lead?

Strategy 52

Strategy Buyers Quality Purchasing 52

The Thomas Blog

JANUARY 16, 2024

Lead generation. Image Credit: Shutterstock.com/Funtap Finding and nurturing new consumers or clients is a key component of lead generation. Leads come in many forms, and each reaches engagement stages and purchasing readiness at different times. What Is Lead Generation?

Strategy 59

Strategy Demand Purchasing Quality 59

The Thomas Blog

JANUARY 16, 2024

B2B lead generation. Image Credit: Shutterstock.com/Wright Studio There’s an important distinction between sales qualified leads (SQLs) and marketing qualified leads (MQLs) when it comes to B2B lead generation. What Is B2B Lead Generation?

Strategy 52

Strategy Demand Import Networking 52

The Thomas Blog

JANUARY 16, 2024

Qualifying inbound leads is the most critical early step in the sales process. You can be sure that your sales team is focusing their efforts on leads with the highest potential for conversion. Qualified leads. Qualified leads. What Is an Inbound Lead?

Budget 52

Budget Influencing Purchasing Quality 52

The Thomas Blog

MARCH 21, 2024

Lead scoring is a strategy used to rank prospects according to their potential to become customers. It involves assigning numerical scores to each lead based on various attributes, including: demographic information, engagement with the brand's digital presence, and other behaviors indicative of their interest. What Is Lead Scoring?

Data 98

Data Purchasing Strategy Quality 98

Shapiro Negotiations Institute

JULY 6, 2023

This article will examine two prominent sales strategies: inbound sales vs outbound sales. You’ll gain valuable insights into their distinctive characteristics and determine how to effectively leverage them to maximize your sales results by understanding the fundamental distinctions between these strategies.

Strategy 40

Strategy Buyers Budget Quality 40

Shapiro Negotiations Institute

JULY 6, 2023

This article will examine two prominent sales strategies: inbound sales vs outbound sales. You’ll gain valuable insights into their distinctive characteristics and determine how to effectively leverage them to maximize your sales results by understanding the fundamental distinctions between these strategies.

Strategy 40

Strategy Buyers Budget Quality 40