The Thomas Blog

AUGUST 24, 2022

No matter your role — sales, marketing, operations, or leadership — you have a lot to accomplish. And so do the buyers of your company's products or services. Understand The Industrial Buying Cycle. From a supplier's perspective, the industrial buying cycle is a two-step process: 1. The buyer realizes a need.

Buyers 128

Buyers Buying process Suppliers Sourcing 128

SPLC (Sustainable Purchasing Leadership Council)

MARCH 27, 2018

New Market Research Shows Best Tools for Rating Suppliers’ Sustainability. Washington, DC – The Sustainable Purchasing Leadership Council (SPLC) released a free market research guide that allows organizations to easily identify high-quality tools for rating the sustainability of their suppliers.

Sustainability 40

Sustainability Suppliers Supply Chain Efficiency Chief Procurement Officer 40

The Thomas Blog

JANUARY 5, 2024

Instead, it focuses on reaching and engaging potential buyers, entering new markets, and promoting a product or service's special features and benefits. The whole process helps your business gain more recognition and increases awareness in the market. Demand generation matches people with the right product or service.

Demand 52

Demand Buyers Strategy Networking 52

Zycus Cognitive Procurement

JANUARY 31, 2023

As per a McKinsey report, leaders in supplier development and innovation tend to beat industry trends by 2x in growth and other metrics. As businesses strive to remain competitive in times of economic uncertainty, there is an increased need for effective supplier relationship management. What is Supplier Relationship Management?

Supplier relationship management 40

Supplier relationship management Suppliers Management Supply Chain Efficiency 40