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The 12 Best B2B Lead Generation Strategies and Tactics

The Thomas Blog

Implement SEO Strategy An effective SEO (search engine optimization) strategy improves your website's visibility in search engine results pages (SERPs) for relevant keywords. Subject lines, personalization, content, landing pages, ad campaigns, offerings, etc. can all be evaluated for cost-effectiveness.

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Lead Generation vs. Lead Prospecting: Goals, KPIs, Tactics

The Thomas Blog

Social-Media Marketing: Leveraging social-media platforms to promote content, engage with the audience, and drive traffic towards lead generation exploits assets like contact-capturing landing pages and sign-up forms, behind which should be provided the content marketing materials. This can be through PPC or more passive forms.

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How AI, Machine Learning and Automation Will Impact Business in 2018 and Beyond!

Supply Chain Game Changer

More than 60 percent of marketers also envision leveraging AI to create dynamic landing pages, websites, programmatic advertising and media buying. Respondents said they expect to see improvements in efficiency and advancements in personalization over the next five years.