B2B Buying Goes Online: Are B2C Marketplaces Ready?
The Good Spending
DECEMBER 13, 2021
80% of B2B sales will happen online by 2025. Not that many B2B marketplaces are there which have worked with business customers since their inception. B2C leaders' tactics are to diversify their revenue by entering the B2B realm. Firstly, B2B buying is based on objective criteria (e.g.,
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