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What Is Industrial Marketing? (With Examples)

The Thomas Blog

Today, marketing without a business plan in place is nearly impossible if you want to drive results—and it's even more true in the manufacturing sector. Manufacturing customers want to see detailed product information, your company history, where you do business, and reviews/testimonials that endorse your company.

Buyers 143
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Must-Haves Of A Marketing Strategy For The Steel Industry

The Thomas Blog

We're here to help ease some of that burden, though, in this post — h ere are some basic marketing strategy must-haves to grow your steel industry business and tap into more market share. Note that website visitors have many options to contact Continental Steel based on their need — a basic form, an Emergency RFQ, Future Project RFQ, etc.

Strategy 128
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Growth Marketing vs. Demand Generation: Goals, Tactics, Funnel, and Software

The Thomas Blog

SEO-generated website traffic demonstrates the importance of online visibility through search engine optimization techniques. Growth marketing is meant to help you acquire and retain users or customers. Demand generation, on the other hand, seeks to generate leads for the sales funnel by raising awareness and interest in your offerings.

Demand 52