Remove beginning-your-first-ppc-campaign
article thumbnail

The 12 Best B2B Lead Generation Strategies and Tactics

The Thomas Blog

The idea is to help your business find qualified leads and convert them into paying customers by building a robust lead pipeline. Image Credit: Shutterstock.com/Olivier Le Moal Your efforts can encompass content marketing, email marketing, and social media marketing among other tactics. Lead generation.

article thumbnail

What Is Industrial Marketing? (With Examples)

The Thomas Blog

You need to align your strategy of bringing in new clients with how you're planning to expand into new markets, work at capacity, and expand your company. That's because today's B2B buyers are mostly millennials who are digital natives and do all their online research anonymously online first. If you answered yes, that's great!

Buyers 143