Remove ultimate-list-of-b2b-marketing-statistics-for-manufacturers-industrials
article thumbnail

Lead Prospecting: Meaning, Strategies, and Benefits

The Thomas Blog

The goal of lead prospecting is to generate a list of potential customers who can be targeted for marketing and sales efforts. Prospects are the focus of the prospecting process, which involves building a customer database and communicating with them to ultimately convert them into paying clients. Lead prospecting.