How Air Jordans Became the Greatest Shoes of All Time!
Supply Chain Game Changer
AUGUST 7, 2019
Nike president and co-founder Phil Knight said it was “the perfect combination of a quality product, marketing, and athlete endorsement.”. Even though it’s counter-intuitive to Supply Chain Management (SCM)’s usual focus on perfect-order fulfillment, it does not mean SCM doesn’t play a role.
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