It’s inevitable that we will market to suppliers
HICX
APRIL 15, 2023
By Anthony Payne, Chief Marketing Officer at HICX In an era of digitalisation and data collection, ‘supplier marketing’ is the next logical step for Procurement – segmentation and relevancy will be crucial The task of managing suppliers relies upon building good relationships with them. And to do this, Procurement teams will inevitably adopt a ‘supplier marketing’ approach.
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