Selling Into the EU? Time to Start Preparing for the Digital Product Passport
Supply Chain Brain
JUNE 15, 2025
Brewster notes that a recent survey by Impinj of retail supply chain professionals which found 49% concerned about their ability to meet the requirements, and 37% saying they don’t expect to meet the EU’s deadline. Timely, incisive articles delivered directly to your inbox. Complying with the rule will be no easy task.
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