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In the current era, it is clear that new modes of production are concomitant with new modes of distribution, which advances the field of logistics, the science of physical distribution or even supplychain management. Reminder of Key Definitions – Logistics & SupplyChain Management. and J-P Rodrigue (2004)).
Strategic Fit: Amex aimed to build an end-to-end B2B platform (Anna Marrs, Amex), enhancing its supplier-side offerings beyond card issuance. Ramp retains an edge in agility and UX (6,500 hours saved, Forrester), while Amexs legacy brand and Nipendos depth appeal to entrenched corporates.
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