Resources

The Data Intelligence Glossary for Recruiting and HR Professionals

ZoomInfo

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

Best Practices for a Marketing Database Cleanse

ZoomInfo

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

2020 Database Strategies and Contact Acquisition Survey Report

ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

Cold Calling Tips and Tricks

ZoomInfo

In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

Why B2B Contact and Account Data Management Is Critical to Your ROI

ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

5 Essential Pieces of a Prospecting Solution

ZoomInfo

Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways pro

The Impact of Direct Dials on Sales Productivity

ZoomInfo

To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers.

3 Mistakes Organizations Make While Developing ABM Programs

ZoomInfo

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

ZoomInfo

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

ZoomInfo

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

How to Overcome the Pain Points of Your CRM

ZoomInfo

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

From Reactive to Resilient: Charting Your Supply Chain Maturity

In this webinar, supply chain industry experts share insights and best practices for enhancing supply chain efficiency, resilience and adaptability. Watch the webinar to learn strategies to develop supply chain maturity and save on costs. Delve into the stages of supply chain maturity, from foundational management to advanced optimization and innovation.

The Evolution of Control Towers to Command Centers

Are fragmented control towers hindering your supply chain’s growth and response time? Attempting to manage disruptions through various departmental control towers with basic analytic overlays hinders agility and, ultimately, your resiliency. Today’s volatile landscape requires inherent visibility across your entire value chain and the ability to orchestrate course corrections within a unified platform.

Supply Chain Orchestration: A New Era in Supply Chain Management

When the only certainty is uncertainty, what does that mean for today’s supply chain management approaches? This eBook delves into how supply chain orchestration can help businesses unlock agility, transparency, intelligence, and trust across their end-to-end supply chain.

Exploring the Advantages and Hurdles of Direct Store Deliveries

FourKites

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

The Definitive Guide to Spend Management

The status quo for AP in small and mid-market companies is broken. It consists of messy tech stacks of siloed solutions that give rise to manual work, a lack of control, wasted spend, and unnecessary risks. The benefits of shifting to spend management are tangible, measurable, and are felt across the whole organization. Spend management is a different way of thinking and an innovation whose time has come.

Making the Case for Investment in Your Company's Sustainable Purchasing Program

Whether you are just launching a sustainable purchasing program or looking to expand and strengthen your current efforts, you’ll need the support of multiple diverse stakeholders. To help you marshal your arguments and strengthen your program, the Sustainable Purchasing Leadership Council invited private sector sustainable purchasing experts to weigh in.