Resources

Signal-Based Selling: How to Leverage 4 Key Buying Signals

ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Enterprise ABM Marketing Tools: A Marketers Guide

ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

GEP Outlook Report 2025

GEP

For years, you and your team have fought an uphill battle. Supply disruptions. Cost pressures. ESG compliance. You name it, and you’ve had to navigate it. In 2025, many challenges will persist, but procurement and supply chain teams have a powerful tool with rapidly advancing capabilities to tackle them — artificial intelligence (AI). The GEP Outlook 2025 report examines the disruptive transformation AI is driving in procurement and supply chains, alongside other key trends and the macroeconomic

4 AI Hacks to Make Sales Teams More Efficient

ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Marketing Operations Efficiency: The Essential Checklist

ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu

How to Create Sales Email Sequences That Convert

ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Foundational ABM Building Blocks

ZoomInfo

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

AI in Sales: How AI is Transforming Go-to-Market

ZoomInfo

How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.

Autonomous AI Agents Are the Future of Procurement and Supply Chain Operations

GEP

As early as next year, procurement and supply chain operations will begin to adopt AI agents, often called “agentic AI,” to work alongside employees to make and execute decisions with precision across procurement and even the most complex global supply chains. Unlike LLM-based generative AI tools such as ChatGPT, these AI agents do not require prompts from humans.

The Transformative Role of Supply-Chain Leaders in Today’s Business

GEP

A new survey shows 55% of enterprises anticipate a major supply chain disruption to strike any time. No wonder, resilience is a top priority today. With disruptions looming, procurement and supply chain managers are stepping up their game. And guess what? Sixty-three percent believe AI can be their top ally in this mission. This new report from The Economist and GEP explores how procurement and supply chain professionals are responding to shifting business dynamics.

The Current and Future Use of Gen-AI in Supply Chains

GEP

AI isn’t the future. It’s here, now. 30% of businesses have invested in AI. Another 57% will do it in the next 12 months*. From demand forecasting to inventory optimization, risk mitigation to sustainability — AI is set to transform everything. But here’s the secret: success will only come from strong human-AI collaboration, reveals this new new Economist Impact report.

How Hellenic Bank Transformed Its Indirect Procurement Operations With GEP Software

GEP

Financial institutions must navigate a complex web of policies, procedures and regulations to ensure compliance and manage risk. When Hellenic Bank, a leading retail lender in Cyprus, set out to transform its procurement operations, it needed more than just software deployment. It required a partner that would help embed its intricate buying processes — with all its validations, risk assessments and tiered approvals — into a unified system.

10 Practical Steps To Reduce Scope 3 Emissions

GEP

Scope 3 emissions – which account for 70 – 80% of an organization’s emissions – are complex and multifaceted. They form the bulk of an organization’s environmental impact. It’s no surprise that enterprises still struggle to track and manage these emissions. '10 Practical Steps to Reduce Scope 3 Emissions' guides you through the essential phases of identifying, analyzing, and mitigating these emissions.

The What, Why and How of Total Procurement Orchestration

GEP

By 2027, Gartner predicts that 40% of sourcing will be handled outside of the procurement function. How can procurement pros ensure that the process is efficient and unified for all users? For a synchronized and democratized approach to procurement, leaders are embracing total procurement orchestration solutions. The What, Why and How of Total Procurement Orchestration details how a multi-level orchestration strategy streamlines procurement processes.

How a Global CPG Leader Optimized $500M of Direct Materials Spend and Exceeded Savings Goal

GEP

A Fortune 500 CPG company partnered with GEP to improve end-to-end category management, optimize direct spend categories, and increase strategic focus on tail spend. GEP’s sourcing expertise and market intelligence enabled the company to centralize sourcing and order management processes, strengthen key supplier relationships, and enhance supply chain resilience and agility.

Next-Gen Procurement: Transforming Processes with the Power of Generative AI

GEP

Generative AI goes beyond just automating tasks and providing real-time answers. Did you know that implementing generative AI reduces sourcing cycle times and allows for faster decision-making across procurement operations? In this whitepaper — Next-Gen Procurement: Transforming Processes With the Power of Generative AI — experts reveal how the strategic application of generative AI within procurement processes is paving the way for groundbreaking improvements.

7 Leadership Themes for Procurement & Supply Chain Leaders in 2024

GEP

Procurement and supply chain leaders are presented with their fair share of challenges, with a host of tools and strategies to resolve them. That said, what’s the best path forward to leverage this year’s trends? In this recap of a recent GEP-WBR webinar, 7 Leadership Themes for Procurement & Supply Chain Leaders in 2024, GEP’s Pramod Sethumadhavan explores seven vital leadership trends that will help guide procurement and supply chain decision-makers.

GEP Procurement & Supply Chain Tech Trends Report

GEP

The technological landscape is dynamic and changes quickly. And for procurement and supply chain leaders looking to harness the power of technology to navigate complex challenges and an uncertain business environment, keeping up with the latest trends can be its own obstacle. So, what’s on the technological horizon for procurement and supply chain for the year ahead?