Selling Into the EU? Time to Start Preparing for the Digital Product Passport
Supply Chain Brain
JUNE 15, 2025
The regulation is designed to provide European consumers with extensive data about the provenance of the items they purchase, all the way back to the sourcing of raw materials. That will be followed by tires in the same year, furniture in 2028, and mattresses in 2029. Complying with the rule will be no easy task.
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