The July 15th, 2022 Business Insider headline read, “New lawsuit claims Skittles ‘are unfit for human consumption’ due to the presence of chemical toxin the company has said it would stop using.”
The headline and subsequent article regarding the lawsuit filed against Skittles-maker Mars Inc. this past Thursday made me think. What would I do if I were in charge of the company’s procurement team? Should a company’s brand image and value be a concern of procurement?
According to a June 22nd, 2022 article, “the responsibility of managing and protecting your Brand lies not only with Marketing.” The author asserts that the “Supply Chain has an absolutely central, and pivotal, role that impacts the Brand as much as any other function in your company.” What would you do to restore and protect the brand if that were the case? What would you do if the company did not take tangible and meaningful steps to stop using the offending ingredient?
Procurement Insights
Should the Lawsuit Against Skittles Candy Be a Procurement Concern?
Posted on July 19, 2022
0
The July 15th, 2022 Business Insider headline read, “New lawsuit claims Skittles ‘are unfit for human consumption’ due to the presence of chemical toxin the company has said it would stop using.”
The headline and subsequent article regarding the lawsuit filed against Skittles-maker Mars Inc. this past Thursday made me think. What would I do if I were in charge of the company’s procurement team? Should a company’s brand image and value be a concern of procurement?
According to a June 22nd, 2022 article, “the responsibility of managing and protecting your Brand lies not only with Marketing.” The author asserts that the “Supply Chain has an absolutely central, and pivotal, role that impacts the Brand as much as any other function in your company.” What would you do to restore and protect the brand if that were the case? What would you do if the company did not take tangible and meaningful steps to stop using the offending ingredient?
30
Share this:
Related