How To Align Product Management And Supply Chain Operations For Successful Product Launches
Speaker: Shalini Dinesh
Effective cross-functional collaboration and communication heavily influence product launch success. Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022). The 2023 Supply Chain Insights Report highlights that 60% of supply chain disruptions are caused by poor communication and misalignment among cross-functional teams.
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