The Pareto 4% and Costa Coffee’s exponential global reach

Posted on March 27, 2024

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My day starts around 6:00 AM with the silence of the morning, my breaking news feeds, and a cup of coffee. For me, that first sip of java is genuinely one of the highlights of my day!

Recently, I had an extra caffeine boost thanks to a podcast featuring Costa Coffee’s Francisco Javier Martínez Moreno. As Costa Coffee’s Chief Supply Chain Officer, Francisco joined Leaders in VALUE CHAIN host Radu Palamariu to talk about his twenty years in the supply chain with Costa Coffee and, before that, Danone.

Why This Podcast?

Having hosted over 900 podcasts of my PI Window on The World show on Blog Talk radio between March 2009 and March 2019, I enjoyed almost every broadcast without exception. However, there are a handful that have and continue to stand out.

With the number of podcasts available today, finding one that stands out is like finding a needle in a haystack.

Earlier this year, Costa Coffee came across my radar screen as a company to watch in 2024. So, when the link to Radu’s show with Francisco ended up in my inbox, it was definitely worth a listen.

Note: Click on the above banner image to listen to the podcast.

The Pareto 4%

While I encourage you to listen to the entire podcast—which is just shy of 30 minutes—one part of the interview stood out for me. I found the host’s reference to the Pareto 4% and Francisco’s subsequent answer between the 15:20 and 17:31 mark notable because it is as critical to procurement’s success in 2024 as it was in 2023—at least for Costa Coffee.

So, what is your procurement team’s Pareto 4% for 2024?

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Posted in: Commentary