Sales advice to providers and practitioners #2 (Taming Kellogg’s Tony the Tiger with digital)

EDITOR’S NOTE: For those who may have missed Segment 1 in this video series, here is the link – My sales advice to solution providers (practitioners have a listen, so you will know what to look for in a provider partner)

The main takeaway from today’s post: Solve a problem, create a process to scale, then introduce technology

Question to practitioners:

• How do you choose a service provider partner?
• Do you focus on technology or problem-solving ability?

Question to providers:

• Are you lost on the Solution Map?
• Are you pushing technology features, functions, and benefits or client problem-solving?

In this brief video – the second in a series*, I will focus on the following critical points:

• Never, ever lead with technology and then go looking for a problem to solve
• Identify and solve a problem
• Create a scalable process
• Introduce technology

*NOTE: This is the second in a series of actual Case Studies or References spanning many decades. The approach or method of problem-solving has been consistent year in and year out.

Everyone is an expert, right!

I have learned a thing or two after 40-plus years in high-tech and almost as long in procurement. Feel free to check me out to decide for yourself if I am someone worth listening to – https://procureinsights.com/seminars-and-conferences-with-jon-hansen/

Here is the Video:

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