“Through surveys, we know factually that the majority of people who come in to pick up their Flashfood order are also walking into the store and picking something else up,” Bertram said. “That’s why we strategically positioned the Flashfood zone past the point of purchase. … Most of the shoppers, I think, usually go and pick up the other things that they want, and then pick up their Flashfood order on the way out.” – Flashfood CEO Says App Drives Loyalty for Grocers With Deal-Seeking Shoppers by PYMNTS (January 18th, 2024)
When Flashfood CEO Nicholas Bertram shared the above article on LinkedIn, I was immediately reminded of an article I wrote for the Scoutbee blog about Buycotting versus Boycotting.
You can use the provided link to read the article in its entirety. However, the underlying message is that ESG success is ultimately dependent on the following primary rule for both companies and consumers: it has to be based on doing both the RIGHT thing and the SMART thing.
“Less than 10% of our users in surveys chose Flashfood because of the impact on the planet, …which is fine,” Bertram said. “Consumers make their choices. They chose us because we save them money.” – Nicholas Bertram
Now some of you reading this may feel that it represents a very cynical view of the “we only have one planet, so we have to take care of it” mindset. By the way, you are 100% right – it is our only planet.
But here is the thing, we are not talking about an either-or equation when we point out the financial benefits of a service like Falshfood. In other words, financial benefits do not have to be realized at the expense of the environment.
Elkington’s Triple Bottomline
While John Elkington has written many great books over the years, for me, his 1997 work Cannibals With Forks: The Triple Bottom Line of the 21st Century Business resonates as much, if not more, in 2024 than when it was first published.
Sometimes referred to as “The Godfather of Sustainability,” Elkington’s insights speak to the realities of the competing interests that challenge a “company’s ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice.”
I am not suggesting that the Flashfood service is the definitive alignment of the imperatives of the “three-pronged fork.” However, it is certainly a step in the right direction of a win-win-win reality for the consumer, business, and planet.
By the way, here are our family savings so far using the Flashfood app.
30
Procurement Insights
Flashfood CEO Nicholas Bertram Talks About Customer Loyalty – Do Consumers Really Care About “Planet Impact?”
Posted on February 9, 2024
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“Through surveys, we know factually that the majority of people who come in to pick up their Flashfood order are also walking into the store and picking something else up,” Bertram said. “That’s why we strategically positioned the Flashfood zone past the point of purchase. … Most of the shoppers, I think, usually go and pick up the other things that they want, and then pick up their Flashfood order on the way out.” – Flashfood CEO Says App Drives Loyalty for Grocers With Deal-Seeking Shoppers by PYMNTS (January 18th, 2024)
When Flashfood CEO Nicholas Bertram shared the above article on LinkedIn, I was immediately reminded of an article I wrote for the Scoutbee blog about Buycotting versus Boycotting.
You can use the provided link to read the article in its entirety. However, the underlying message is that ESG success is ultimately dependent on the following primary rule for both companies and consumers: it has to be based on doing both the RIGHT thing and the SMART thing.
“Less than 10% of our users in surveys chose Flashfood because of the impact on the planet, …which is fine,” Bertram said. “Consumers make their choices. They chose us because we save them money.” – Nicholas Bertram
Now some of you reading this may feel that it represents a very cynical view of the “we only have one planet, so we have to take care of it” mindset. By the way, you are 100% right – it is our only planet.
But here is the thing, we are not talking about an either-or equation when we point out the financial benefits of a service like Falshfood. In other words, financial benefits do not have to be realized at the expense of the environment.
Elkington’s Triple Bottomline
While John Elkington has written many great books over the years, for me, his 1997 work Cannibals With Forks: The Triple Bottom Line of the 21st Century Business resonates as much, if not more, in 2024 than when it was first published.
Sometimes referred to as “The Godfather of Sustainability,” Elkington’s insights speak to the realities of the competing interests that challenge a “company’s ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice.”
I am not suggesting that the Flashfood service is the definitive alignment of the imperatives of the “three-pronged fork.” However, it is certainly a step in the right direction of a win-win-win reality for the consumer, business, and planet.
By the way, here are our family savings so far using the Flashfood app.
30
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