Riddle: How is a person in a dinghy lost at sea like a procurement data analyst?

Hints:

2002 – Adapting To Supply Network Change Navi Radjou (நவி ராஜூ) Forrester

2012 – Study: less than 1% of the world’s data is analysed, over 80% is unprotected John Burn-Murdoch The Guardian

2013 – IDC Report: Less Than 5% of All Data Analyzed IDC

2018 – Up to 73 Percent of Company Data Goes Unused for Analytics. Here’s How to Put It to Work Inc. Magazine

2021 –  How Reliable Is Big Data in Today’s Business World Analytics Insight® Meenu E G

2021 –  Sometimes, Big Data can Mislead in Taking Business Decisions Analytics Insight® Adilin Beatrice

#data #analytics #procurement #suppliers